Programme for week commencing 1st November 2012.
A couple of month’s ago, the membership action group asked for comments on its Membership Plan for the eclub. This time round we wanted to focus on our club’s contribution to the Rotary International in Britain and Ireland (RIBI) 5 year membership development plan.
The RIBI 5 year membership development plan has 4 main criteria with relevant targets.
1) Reduce current gross attrition rates through meeting member expectations. Target < 25%.
2) Increase membership with particular emphasis on increasing diversity specifically female, ethnic and new generation members to better reflect local community profiles. Targets – ≥ 9% Total Membership, ≥ 15% Female, ≥ 5% Ethnic, ≥ 10% under 50’s.
3) Increase use of social media to attract and retain members, highlighting the personal and community benefits of Rotary. Target 80% Districts and 25% Clubs actively using Social Media.
4) Improve and retain club vibrancy through club service and promote good success stories to change current public image, modifying negative attitudes and behaviour that restrict growth. Target Increase by 5% publicity to clubs through involving the RPIC’s and RIBI Editor 2014 Survey of general public to measure change of perception.
These are our thoughts on the four criteria:
1) The reason people join and leave the club is important to understand. We propose that a short questionnaire is sent out to all club members to capture what members want out of the club, and to capture what they aren’t quite happy with at the moment. Also that reasons for members leaving are captured and analysed to improve the club. What do people think?
2) The South West Regional profile looks something like this – 8% black, asian, chinese and other, mixed; 60% aged between 15 and retirement age, 23% over retirement age [both taken from 2009 local gov data]. We couldn’t find the male:female split but lets assume its 50:50. Does our club reflect our regional profile in terms of age, ethnicity and sex? Does it matter so long as we are open, welcoming and inclusive to all? What do we want to achieve in the club with respects to diversity or is it just political correctness gone mad?
3) We are an eclub and we use social media – hurray, target met. But we mustn’t take our eye off the ball. Using social media is one thing, using it effectively is another. We propose that the PR action group looks into the use of social media in the club so that we use it effectively and to convey the right messages about Rotary and our club.
4) Finally, keeping our club vibrant is a role for everyone. We propose that a) all of our activities consider ‘joined up’ Rotary – if your idea can tick the boxes of community, new generations (Rotary opportunities for young people), foundation, vocation, international, membership and PR, then it will bring real value to the club and to Rotary; and, b) we consider how we develop the eclub across the district irrespective of geographical biases in membership numbers.
All thoughts greatly received.