Weekly programme for week commencing 9th January, 2014

This month is Rotary Awareness Month so it perhaps asks us to promote Rotary more and tell others about who we are and what we do. Or perhaps it is about Rotary being aware of the era it now finds itself as an organisation that was formed over 100 years still operating in. The two needs are pulled together where District Governor’s Elect are gathering next week in San Diego for their training towards their Rotary year in 2014/15, preparing them to galvanise their Districts to promote Rotary and its activities, whilst helping them to see that the organisation must change to meet the needs of the 21st Century, with guidance of how they might achieve this change process.

So this week as eRotary we pose some issues that need to be considered as Rotary moves forward and adapts to the needs and circumstances of people living and working in the 21st Century.

Time is a big issue these days, so is a weekly meeting in a Club still an option for many people who work long hours, often away from where they live and work life balance with their families is very important? How is Rotary gearing up to meet these needs?

What options do we offer people to be part of the Rotary International network without having to be a member of a physical Club? If we look back to when Paul Harris started Rotary, he rotated the meetings so those coming could network, exchange ideas, in a sharing way within the community. In todays Rotary how many Clubs rotate, how many are in venues that can only be arrived at within a private car?

How does Rotary ensure we can engage all the family in our activities? Should we offer special rates for Family Membership? Embracing the needs of modern life, offering a family membership is a good incentive for all the family to engage in a community initiative, have fun together doing it, which in turn helps them to tell their friends at school, college, work or wherever they meet others about what Rotary is all about.

Changing Rotary to meet the needs of the 21st Century will need us to be bold to see that we need to change.  It will need us to be wise to design our offer so it attracts and encourages community service for the whole family, it will need to be accessible so that it is just easy to get to and be involved in, which perhaps will mean in our own offices or homes by internet, not in some Golf Club down the road.


Further more it will need us to think of new structures to administrate a new developing organisation, that’s another story, but it does need the leadership to consider how we achieve a vibrant, modern offer that is attracting people who are aware of Rotary as a 21st Century offer.

You may be interested in these articles


Empowering Minds: Basic Education and Literacy Month

Basic Education and Literacy Month is the Rotary theme for September.  This theme serves as a reminder that access to...


Maternal and Child Health Month: Ensuring a Bright Future for All

Rotary International’s dedication to humanitarian service encompasses a wide range of impactful initiatives. Each month, Rotary highlights a specific theme...



Several club members took the opportunity to meet in Riga at the recent Rotaract European meeting EUCO event.   Many of...


Yacht & Wine Trip

During the Euco in Riga some of our members organised a wine event with Rotaract&Wine. Wine in Latvia? That doesn´t sound logical. Well even...


Operation Pollination

This time last year we were given a presentation by a National Park Ranger on the fundamental function and importance...

Blog News

President Handover Speech 2019

Written and delivered by Lynda Morse, Past President 2018-2918, in Hanover, on August 10th 2019 One starts a Presidential Year full...

Blog News

My visit of the Rotary International Europe and Africa Office in Zürich

By Christoph Berndt On Tuesday, 13th of August 2019, I had the chance to visit the Rotary International Europe and...

Blog News

Rotary connects the world

by Kirsten Weber – 15/08/2019 For the very first time I had this fantastic experience as a German exchange student in...

0 thoughts on “Challenges for Rotary in the 21st Century

  1. Cyril Mannion says:

    Well said Tim. Perhaps we should be encouraging traditional Rotarians to look in the mirror and ask themselves to try to be open to these newer communications? And ask them to look around at the hectic lives being led by their own offspring. There is no time left in the lives of 30-50 year olds to be spent in weekly meetings to eat mediocre food in dreary surroundings. And ask those younger people how they would choose to spend the time they are able to afford in helping their communities? How would they most constructively spend one hour per week helping in the community?

  2. Sinead Darker says:

    Plenty of food for thought. It’s easier today to slip into a routine of watching tv or playing games online, losing touch with what’s happening in our communities. Eclub gives everyone the opportunity to play their part without being anxious about turning up at a meal when under pressure at work or at home. Plus we have fantastic opportunities for interacting with others, it’s fun!

Leave a Reply

Your email address will not be published. Required fields are marked *

Help us change lives locally and globally

Club activities, social events, and volunteer projects offer networking opportunities that build personal and professional connections